Case study on electronic company Essay

ABSTRACTThere was a electronic gadgets manufacturing organization wanted to unveiling a device which measure ocellus pressure at home with bushel price at Rs. 3000 per piece. This firm had no proper channel of distribution. This device patron a person to measure his crease pressure at any fix whether in home or postal service without having to visit the doctor. By availability of this crossway it save the time. The company made dusty mention and hot hark of the concourse which were below and above 45yrs of age agree the income more than Rs. 15000. companionship released the coupons in twain leading business paper in Bombay and asked to the individual to fill the printed coupons and send it to indoors 10 days to get a free booklet on watchfulness of blood pressure.The coupons consists of name, age, income, profession, residential area and flesh out of any health related problems were to be filled in. Most of the people who resolveed were pathetic from blood pressur e , obesity and message related problems. A cold list of about 5000 individuals was generated but only 3500 respond to that. Another method adopted by the company is to get a list of credit card holder from the varied banks. ships company sorted out the name calling of persons who were above the age of 40 yrs and which lease senior executive position in private or public organization. Company offered those people brochure and a individualised letter for free demonstration of products. Company have logistics problems.