Lady Macduff of Macbeth Essay -- Macbeth essays

Lady Macduff of Macbeth      Ã‚  Ã‚   In reading Shakespeare's tragic drama Macbeth, one meets only one good woman - Lady Macduff. The remaining female characters are basically evil. Let's consider mainly Lady Macduff and only briefly the three witches.    Blanche Coles states in Shakespeare's Four Giants that Macbeth's wife had considerable leverage over her husband's mind:    This was her opportunity to do as she had promised herself she would do after she had read the letter - to pour her spirits into his ear, to chasten with the valor of her tongue all that might impede him from the golden crown. We may be sure she took this opportunity to use all her monstrous powers of persuasion. (48-49)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye shows that a lady is the actual driving force in the play:    That Macbeth is being hurried into a premature act by his wife is a point unlikely to escape the most listless member of the audience, but Macbeth comes to regret the instant of fatal delay in murdering Macduff, and draws the moral that    The flighty purpose never is o'ertook Unless the deed go with it. From this moment The very firstlings of my heart shall be The firstlings of my hand.   (91)    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons comments on how the feminine role of the leading lady is not a typical one as regards attitude:    [Macbeth] announces the King's approach; and she, insensible it should seem to all the perils which he has encountered in battle, and to all the happiness of his safe return to her, -- for not one kind word of greeting or congratulations does she offer, -- is so entirely swallowed up by the hor... ...rts, eds. Manchester, UK: Manchester University Press, 1997.    Kermode, Frank. "Macbeth." The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Company, 1972.    Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Siddons, Sarah. "Memoranda: Remarks on the Character of Lady Macbeth." The Life of Mrs. Siddons. Thomas Campbell. London: Effingham Wilson, 1834. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

John F. Kennedy Essay -- President Presidency Governmental Essays

John F. Kennedy John F. Kennedy was one of the greatest presidents of the twentieth century. He united almost the entire nation under a common goal; the Moon. His charisma could turn skeptics into believers, and strengthen the bond between himself and his supporters. He had so much charisma because he used many rhetorical devices in his speeches, the same rhetorical devices that have been wooing crowds of people since the time of Rome. One of his most memorable speeches he gave was at Rice University in 1962. In order to rally the support of the space program by the average United States citizen, Kennedy employs rhetorical devices, rhetorical appeals, and argument structure. Kennedy uses many rhetorical devices in his speech. A poignant example of this is when he employs both denotative and connotative language to add emphasis. An example of him using denotative language can be seen in his sentence; â€Å"†¦ F-1 rocket engines each as powerful as all eight engines of the Saturn combined†¦Ã¢â‚¬  (Kennedy, 1962, p. 2). He knows his audience is made up of mostly engineers who would understand what the Saturn and F-1 boosters are, so he does not waste their time explaining the technical aspects of the engines. The audience would probably enjoy this, because it shows that Kennedy thinks highly of their intellect. Kennedy uses connotative language in his statement; â€Å"We have had our failures, but so have others, even if they do not admit them. And they may be less public.† (Kennedy, 1962 p. 3). In this sentence, Kennedy connotes that the Russians are also having problems with their manned space program, even though they are reluctant to expose their failures to the public. Kennedy also uses connotative speech when he says; â€Å"Well space is... ... contrast in order to show the different intentions of the Soviets, and the US. He feels the Soviets want to dominate mankind under the banner of Communism, but he wants to beat them to the Moon so that Democracy wins the race for dominance. He also uses chronological arguments in the beginning of his speech in order to demonstrate the evolution of technology in the US. This demonstrates how fast we are creating new technologies, and how that will effect our race against the Soviets. Kennedy was among the great speakers throughout history. He was no Abraham Lincoln delivering the Gettysburg Address, nor was he Mark Antony giving the eulogy of Julius Caesar, but he did use the same tools of rhetoric developed and masterfully employed by these great men. References Retrieved from world wide web on 2/24/03, from http://www.rice.edu/fondren/woodson/speech.html

MIC :: essays research papers fc

MIC   Ã‚  Ã‚  Ã‚  Ã‚  Products and machines made of steel have long been considered to be solid, strong, and very durable. The effects of general corrosion, â€Å"rust†, were considered to be the only factor limiting a steel product’s ability to last forever. It is thought that the general corrosion of steel is recognizable and its effects are easily limited by the application of various coatings and paints. Only in more recent years have the destructive effects of Microbiological Influenced Corrosion, â€Å"MIC† been discovered. Today MIC, whether it is on the bottom of a barge, in a water pipe, or in a nuclear power plant’s cooling tower, has evolved into a billion dollar problem. To cure this problem, I have created a device that cleans MIC out of the bilges of barges operated on the Mississippi River system. The bilges or confined void spaces have never been able to be cleaned due to the extremely tight or inaccessible area in which you would have to work. I found that most barges have a coating on the steel which provides a food source that the MIC bacteria absorbs (eats) and the bacteria’s resulting acid actually can penetrate the steel barge. Businesses that clean these barges to rid them of the MIC and the organic coating can charge as much as $10,000 to do just the ends of the barges, which is an area less than a tenth of the entire barge. The inner bottom void spaces which take up the remainder of the barge’s area are only 15† high, 27† wide, and 28’ long. Some barges have as many as 90 of these confined spaces, and none of them have been cleaned because their limited size makes them inaccessible. With the completion of my product it will be the first time the inner bottom void spaces of a barge can be cleaned. This will mean the MIC and its food source, the organic coating; will be completely removed from the barge for the first time since its original construction at the ship yard. For many years, MIC was incorrectly identified as the corrosive effects of saltwater on steel in ocean going vessels. Although salt certainly does have a corrosive effect on steel, it was not until more recent years that the term MIC was originated, and its effects are only starting to be discovered. MIC is responsible for the accelerated corrosion in ocean going ships, water storage tanks, fire protection sprinkler systems, commercial and military aircraft, and most recently discovered affecting the inland river barge fleet.

Visionary Leadership In Health Health And Social Care Essay

In much of the underdeveloped universe, there is a broad spread between what has been achieved and what is desired in wellness. Technologies are available to turn to the assorted wellness concerns which may assist in accomplishing the many health-related ends. But this has non happened. The World Health Organisation ‘s ( WHO ) Framework for Action[ 1 ]underscores the importance of beef uping wellness systems to better wellness results. There is a demand to stress the function of establishment edifice in wellness systems in so that entree and quality of available wellness services can be improved[ 2 ]. However, a losing piece of this triangulation of critical factors for accomplishing coveted wellness results may good be found in a airy leading. In Section Two of this chapter, a instance is made for beef uping leading in wellness as the success in bettering wellness has been unequal. Advancement has been slow in accomplishing several health-related Millennium Development Goals ( MDGs ) every bit good as turn toing catching or non-communicable diseases or wellness sector reforms. Most reappraisals of advancement have showed a deficiency of leading and political will, and argued for greater leading that could take to enhanced policy attending and resources which would ensue in targeted effectual plans or accomplishing planetary criterions such as the Millennium Development Goals ( MDGs ) . The demand for beef uping leading is non new or limited to developing states. In 1994, Milbank Memorial Fund organized a meeting around â€Å" leading in public wellness †[ 3 ]. In the debut of the study, Daniel M. Fox and William L. Roper sum up the positions of participants and writers as follows: The writers of these documents agree that jobs of leading contribute to the trouble of doing and implementing policy to better the wellness of the American populace. By leading they mean the capacity of professionals to work efficaciously during long callings in a assortment of organisations that command resources and favourable attending from elected functionaries and the general populace. The writers, along with many of their co-workers among senior public wellness professionals, believe that more effectual leading would better the interlingual rendition of bing cognition about the bar and control of disease into policies that lead to longer and healthier lives. Leaderships can do a difference, as discussed in Section Three of this chapter. A instance of a leader doing a difference in the operation of wellness Centre in a province in India is presented. Many such illustrations abound in the literature[ 4 ]. A recent illustration of leading ‘s function in Senegal ‘s determination to offer free wellness attention is discussed. What do leaders necessitate to make? While a deficiency of equal resources is frequently mentioned as a cardinal barrier to accomplishing better consequences but illustrations in Section Four contradict this. We foremost discuss an illustration where a adult female ‘s life was saved despite gestation complications. The experience of Sri Lanka with cut downing maternal mortality shows what can be achieved in resource-constrained scenes. Similarly, several states have achieved singular success in change by reversaling or forestalling spread of HIV including Thailand, Uganda and Senegal. Practices which led to their success have been analyzed by UNAIDS. We map these patterns through a leading position taking to results of shared vision, aligned values, coordinated practices/ behaviours and leveraged resources of the wellness system. This is the result leaders need to accomplish.Inadequate Progress in Bettering Health: Case for Strengthened LeadershipThe Millennium Development Goal sIn 2000, the 189 United Nations Member States met at the Millennium Summit and adopted eight ends and 18 marks to battle poorness, hungriness, disease, favoritism against adult females, debasement of land, and illiteracy. The universe development community is challenged to accomplish MDGs by 2015. The Millennium Declaration ( paras 11 and 12 ) provinces[ 5 ]: â€Å" We will save no attempt to liberate our fellow work forces, adult females and kids from the abject and dehumanizing conditions of utmost poorness, to which more than a billion of them are presently subjected. We are committed to doing the right to development a world for everyone and to liberating the full human race from privation. We resolve hence to make an environment – at the national and planetary degrees – which is contributing to development and to the riddance of poorness. † Three of the eight MDGs are wellness related ends ( Table 1 ) : kid mortality ( MDG 4 ) , maternal wellness ( MDG 5 ) and HIV/AIDS ( MDG 6 ) . In add-on, gender ( MDG 3 ) is a cross-cutting issue that impacts many wellness issues including the three above. Other MDGs such as poorness and instruction have a strong correlated relationship with the societal determiners of wellness. Table 1. The Millennium Development Goals No Goals 1 Eradicate utmost poorness and hungriness 2 Achieve cosmopolitan primary instruction 3 Promote gender equality and empower adult females 4 Reduce kid mortality 5 Improve maternal wellness 6 Combat HIV/AIDS, malaria and other diseases 7 Ensure environmental sustainability 8 Develop a planetary partnership for development Beginning: UN. The Millennium Development Goals Report 2011Inadequate Progress towards Health Millennium Development GoalsA speedy reappraisal in 2004 reveals that most states were non on path to make wellness related MDGs. Harmonizing to the World Bank[ 6 ], South Asia was off path on six ends: gender equality, cosmopolitan primary school completion, kid mortality, maternal mortality, catching diseases and sanitation. East Asia and the Pacific part as a whole were away path on kid mortality, maternal mortality and catching diseases. Merely about a 4th of all states in the South and East Asia and the Pacific were on path to accomplish under-five mortality rate where merely 9.7 per centum people in South Asia and 17.4 per centum people in East Asia and the Pacific part live in these states. This state of affairs is even worse for maternal mortality, where less than 15 per centum of the states were on path to make this end. Although recent estimations for kid mortality vary, appraisals have highlighted that several states are off-track to accomplish the MDG 4 which calls for a two-thirds decrease in mortality in kids younger than 5 old ages between 1990 and 2015. It is estimated that world-wide mortality in kids younger than 5 old ages has dropped from 11.9 million deceases in 1990 to 7.7 million deceases in 2010, a per twelvemonth diminution of approximately 2.1 % compared to 4.4 % per twelvemonth needed to accomplish MDG 4[ 7 ]. Examination of distribution of annual rates of alteration in under-5 mortality shows that the MDG 4 mark of decrease rate of 4.4 % per twelvemonth corresponds to public presentation of states at the 67 percentile degree ; clearly a stretch mark. This distribution of advancement for kid mortality besides highlights that explosions of rapid diminution are possible. The survey by Rajratnam et Al. ( 2010 ) suggests that, â€Å" For illustration, 66 states have decreased child mor tality by more than 30 % in merely 5 old ages during the period of this survey † . Such singular diminution provides hope that accelerated advancement is possible. These robust estimations of mortality in kids younger than 5 old ages show that accelerated diminutions are happening in several low income states. These positive developments suggest that the advancement can be accelerated in hapless states but may necessitate to turn to leading challenges taking to heighten policy attending and resources which would consequences in targeted effectual plans. The MDG 5 purposes to better maternal wellness with a end of cut downing maternal mortality ratio ( MMR ) , figure of maternal deceases per 100,000 unrecorded births, by 75 % between 1990 and 2015. It therefore seeks to accomplish a 5.5 % one-year diminution in MMR from 1990. The recent UN study[ 8 ]estimated that globally the one-year per centum diminution in MMR between 1990 and 2008 was merely 2.3 % , less than half of what is needed to accomplish the MDG 5. An estimated 358,000 maternal deceases occurred worldwide in 2008, a 34 % diminution from the degree of 1990. The UN Report goes on to state, â€Å" The modest and encouraging advancement in cut downing maternal mortality is likely due to increased attending to developing and implementing policies and schemes aiming increased entree to effectual intercessions. Such attempts need to be expanded and intensified to speed up advancement towards cut downing the still really broad disparities between developing and developed states . † We will subsequently on discourse how Sri Lanka was able to halve their MMR in approximately 7 to 10 old ages and associate it to how leading challenges were addressed. Advancement at this gait in cut downing MMR would hold been equal to accomplish the MDG 5. This clearly shows that much needed leading was non forthcoming. Nowhere is the influence of leading more seeable than for HIV/AIDS plans, peculiarly by people populating with HIV ( PLHIV ) . The consequences are seeable in advancement towards a mark of MDG 6 which aims to â€Å" Combat HIV/AIDS, malaria and other diseases. † The UN study[ 9 ]on advancement towards MDG 6 suggests that against the mark – to halve infections by 2015 and get down to change by reversal the spread of HIV/AIDS – the spread of HIV appears to hold stabilized in most parts, and more people on antiretroviral intervention ( ART ) are lasting longer. The study says, â€Å" The latest epidemiological information indicates that, globally, the spread of HIV appears to hold peaked in 1996, when 3.5 million people were freshly infected. By 2008, that figure had dropped to an estimated 2.7 million. † However, much more is required for quickly cut downing the new infections. Advancement is besides seeable towards the 6th mark – have halted by 2015 and begun to change by reversal the incidence of malaria and other major diseases – mostly driven by external attending and resources as evinced by formation of the Global Fund to Fight AIDS, TB and Malaria. The UN study says, â€Å" Sustained malaria control is cardinal to accomplishing many of the MDGs, and available informations show important advancement in scaling up bar and intervention attempts. † The study concludes, † more attending demands to be given to guaranting success in big states that account for most malaria instances and deceases if the MDG mark is to be reached. † The external influence on big states is likely to be restrained and more vigorous in-country leading is needed to turn to disease load due to malaria. The advancement on TB is edging frontward as incidence rate per capita continues to worsen easy. The UN study concludes, â€Å" If current tendencies are sustained, the universe as a whole will hold already achieved the MDG mark of halting and change by reversaling the incidence of TB in 2004. † However, because of deficiency of entree to high quality attention, TB remains a 2nd of import cause for the figure of people it kills. In 2008, 1.8 million people died from this disease. The MDGs passed the 12th twelvemonth grade in 2012 and there are three old ages to travel before the mark twelvemonth 2015. There has been progress but it has been uneven and patchy. For case, where there have been motions towards accomplishments of MDG marks, there was grounds that leading was vigorous and contributed towards actions for coveted wellness results. So, this is the chance and leading challenge for accomplishing MDGs by 2015.Non-Communicable DiseasesAlthough no specific MDGs were set for non-communicable diseases ( NCDs ) , they are a cause of the bulk of deceases, and the planetary disease load of NCDs is increasing. The Lancet NCD Action Group and the NCD Alliance say[ 10 ]that there is a demand to make a sustained planetary engagement against premature deceases and preventable morbidity and disablement from NCDs, chiefly bosom disease, shot, malignant neoplastic disease, diabetes and chronic respiratory diseases. It proposed five overarching precedence actions for the response to the crisis – leading, bar, intervention, international cooperation, and monitoring and answerability – and the bringing of five precedence intercessions – baccy control, salt decrease, improved diets and physical activity, decrease in risky intoxicants intake, and indispensable drugs and engineerings. The study goes on to state, â€Å" The first cardinal action for success is strong and sustained political leading at the higher national and international degrees†¦ .. Individual title-holders and politicians will besides necessitate to take a leading function. The wellness sector has a prima function in reacting to NCDs but many other authorities sectors including finance, agribusiness, foreign personal businesss and trade, justness, instruction, urban design and conveyance, have to be portion of the whole-of-government response, along with civil society and private sector. † Clearly the wellness plan leading of NCDs would hold to travel beyond their zone of influence to these other sectors.Health SectorHealth sector is confronting many challenges due to medical progresss every bit good as rapid epidemiological and economic passages, although their nature and strength vary from state to state. All wellness systems are fighting to incorporate costs while bettering wellne ss equity. Such a state of affairs, in bend, poses many challenges for leaders of wellness sector. An independent Commission on the Education of Health Professionals for the twenty-first Century called for a 3rd coevals of wellness professionals that should be system-based to better the public presentation of wellness systems[ 11 ]. The acquisition of wellness professionals need to travel from enlightening to formative to transformative acquisition. Enlightening acquisition is about geting cognition and accomplishments. Formative acquisition is about socialising pupils around values ; its intent is to bring forth professionals. Transformative acquisition is about developing leading attributes ; its intent is to bring forth enlightened alteration agents. The ultimate intent is to guarantee cosmopolitan coverage of the high quality comprehensive services that are indispensable to progress chance for wellness equity within and between states. Health sector reforms require non merely top degree political leading but besides leading of wellness sector at assorted degrees. This calls for leading to do a difference in wellness and, thereby, accelerate advancement in accomplishing MDGs.Leaderships Can Make a DifferenceLeaderships can make itCase study 1: Chainpur Primary Health Centre, Jharkhand, India The Chainpur primary wellness Centre ( PHC ) is located about three kilometres from the territory infirmary in Palamu territory of Jharkhand province in India[ 12 ]. In 2006, the PHC was in bad form. Grass had grown in the PHC compound and the manus pump had rusted from non-use. Very few people used the PHC services. Dr. A, medical officer in-charge ( MOIC ) , and his co-worker, Dr. G felt that non much could be done. â€Å" Who will come to Chainpur when you can travel to territory infirmary in 20 proceedingss? â€Å" , they said to a sing squad from an academic institute to discourse engagement of Dr. A in a leading development and organisation effectivity plan ( LDOE ) being launched with support from a giver. Despite his reserves, Dr. A agreed to take part. Through two round tables of preparation and during follow-up by LDOE squad, several thoughts for betterment were discussed and routinely rejected as it was felt that â€Å" non much could be done † . However, Drs. A and G began to experience that something should be done. As a portion of the preparation, Dr. A participated in advanced leading preparation in Malaysia and was inspired by the operation of the Malaysian wellness system during a field visit. Dr. A motivated his co-worker Dr. G that they would seek to better the PHC. As financess were available from the National Rural Health Mission ( NRHM ) , their first effort was to better the so moribund bringing room. Women ‘s feedback was used to better quality of installations and do services user-friendly. For case, payment of inducements for institutional bringing under a national strategy was given before the adult females left for place after bringing. As territory infirmary was nigh, adult females with complications of gestation could be easy referred at that place. Consequently the figure of bringings increased significantly. The layout of outpatient waiting room was improved. Benchs were provided and a little Television and purified H2O dispenser was installed with community part. These and other steps, despite being modest in nature, led the District Health Officer to praise Chainpur PHC and urge other medical officers to see it and detect its operation. A journalist visited Chainpur PHC and wrote about it in a newspaper. This became a theoretical account known as ‘Chainpur Model ‘ in Palamu territory. Take Home Messages on leading: Chainpur PHC What did it take to originate a alteration? What did it take to do a alteration? What were the costs and benefits?Leaderships Can Get It DoneCase Study 2: How did Sierra Leone Provide Free Health Care? On 27 April 2010, Sierra Leone started free wellness attention for pregnant adult females, new female parents, and immature kids. John Donnelly took an in-depth expression at how the war-worn state managed it[ 13 ]. In November 2009, Koroma, the president of Sierra Leone announced at a givers ‘ conference in London that he is originating a free health-care program on 27 April 2010, merely five months off, which coincided with the 49th day of remembrance of the state ‘s independency from Great Britain. Now, one twelvemonth subsequently, the consequences are in: the free health-care program has well increased services for female parents, and peculiarly for kids. The figure of kids treated for malaria, for case, has approximately tripled from the old twelvemonth, a dramatic illustration of how the deficiency of money proved to be a barrier to attention. â€Å" What happened in Sierra Leone was breathtaking † , said Rob Yates, senior wellness economic expert at the UK ‘s Department of International Development ( DfID ) a month after the launch. Yates has advised several authoritiess in Africa on establishing free health-care enterprises. â€Å" In five months, they were able to make a systematic reform in the Sierra Leone wellness system † , he said. â€Å" They had leading that galvanized the whole system. We have n't realized the full importance of what they have done. The planning was more thorough than any I have seen. Other authoritiess can larn from Sierra Leone. † In Sierra Leone, the cardinal factor, harmonizing to those interviewed, was the president: he put the health-care directive at the top of his precedence list. Political will drove the procedure. Although giver community was ab initio loath, they were willing to follow. There were other important factors. The Ministry of Health and Sanitation, which was responsible for execution of the enterprise, was fortunate to hold cardinal leaders in proficient places, such as the main medical officer, the manager of generative wellness services, and the caput of human resources. They took on extra duties at a clip when the ministry was without a curate. This was critical to the success of the free wellness attention program. They motivated people and played the function of wellness diplomat. One of them, although cognizing what had to be done, did non follow a direct nature of taking. It was compromising, warm and friendly. It was, ‘Do you think we could make this? ‘ alternatively of ‘Why the snake pit has this non happened? † Another took on the function of ministry interpreter for free wellness attention. Merely before the launch of free wellness attention, he went on wireless shows and keep imperativeness conferences. Cardinal leaders in the ministry were assigned territories and each travelled to the countries a twosome of yearss before the launch. The attempt to convey free wellness attention to Sierra Leone was non easy or simple, and ministry functionaries readily admit to doing incorrect determinations at assorted points. But to do the enterprise a success, tonss of people worked long hours for months toward a individual end that they believed in. Take Home Messages on leading: Sierra Leone ‘s Free Health Care Plan What and who made the difference? What resources were most important? What were the costs and benefits?Leaderships Know What Needs to be DoneCase Study 3: Woman whose life was saved: Overcoming Adversity at Maternal and Pre-natal Clinic, Tarapoto Regional Health Centre, San Martin[ 14 ] Rosa Diaz Barboza is a occupant of the Tabalosos territory in San Martin. At 18 old ages of age, Rosa was a merrily married adult female settling down to life with her new hubby and life on the farm and anticipating her first kid. Her distant place is located three hours from the closest wellness station, which is merely accessible by pes and even so, when it rains, the route is sometimes wholly out of use and no 1 is able to acquire in or out. However, despite all these geographical troubles, during the first trimester of Rosa ‘s gestation, outreach attempts by the regional wellness Centres were able to acquire to Rosa and she received antenatal instruction and attention. During a everyday prenatal visit, it was discovered that Rosa ‘s gestation could be a high hazard one due to several factors including anaemia. Taking into consideration the possible geographical troubles, deficiency of equipment and qualified staff, Rosa was referred to the wellness Centre in San Juan de Talliquihui where she could be attended to by non merely a nurse but besides a qualified clinical accoucheuse. At the 8th month of her gestation, Rosa and her hubby began the long journey to San Juan which involved a three-hour trek uphill to make the closest route. In San Juan, they stayed with relations and Rosa ‘s hubby picked up uneven occupations to get down salvaging money for the new babe. At the wellness clinic, Rosa was checked every hebdomad and everything seemed to be come oning usually. Nevertheless, clinic staff continuously praised Rosa and her hubby for be aftering in front. In the early hours of 25 June, Rosa began holding labour strivings and the accoucheuse was called instantly who confirmed that she was so in active labour. At 8:30 am, Rosa was transported to the wellness Centre where they were met by the Ob/Gyn Nurse. By 9:30 am, Rosa was ready to give birth but unluckily, the lone comfy bed in the Centre was occupied so, she was forced to give birth on difficult board which made the labour procedure even more painful. At 10:09 am, Luzmirella was born – she took her first breath and allow out a loud cry. She appeared healthy and normal and Rosa seemed to be managing the state of affairs good. Everyone was relieved and Rosa ‘s hubby rapidly ran place for a pillow and cover for his married woman. Forty proceedingss subsequently, the nurse observed that Rosa ‘s placenta had still non been expelled and she was shed blooding somewhat. Concerned by her anterior anaemia diagnosing and, to be on the safe side, she decided to get down the protocol to forestall daze ( low-risk degree ) ( Red ALERT-a really successful series of first assistance protocols for the bar of daze developed by the regional wellness Centre ) and tried to pull out the placenta manually but she was unsuccessful. At that point, she gathered the household members and suggested that they take Rosa to the infirmary in Cunumbuque. This infirmary, located an hr and a half off by auto, has a physician on call 24 hours a twenty-four hours. Initially, Rosa refused to travel stating she would instead decease than be moved in her current status. After bespeaking privateness with his married woman, Rosa ‘s hubby pleaded with her stating if non for him, she had to make it for their kid. At this point, Rosa agreed to the transportation. San Juan is a rural, distant town and as such, community leaders have developed eventuality programs for exigencies. For this state of affairs, they decided to make two things: communicate via CB wirelesss with people populating along the main road to inform them about the exigency and to bespeak a vehicle which can take a piece and, direct person to the infirmary to return with the infirmary ‘s ambulance. Due to the communities ‘ valiant attempts, by 12:30pm, Rosa was on her manner to the infirmary. At this point, she was shed blooding to a great extent and all the nurse could make was go on with protocol, administer injections of saline solution and massage Rosa ‘s venters. Rosa was hectic and non antiphonal, and she slipped in and out of consciousness. At 1:30 autopsy, over 3.5 hours after giving birth, they got Rosa to the infirmary in Cunumbuque. By this clip, she was wholly non-responsive and had lost all centripetal feelings. Doctors at that place instantly transferred her to the operating room where they tried a manual extraction of the placenta, which at this point was half manner out. After 30 proceedingss, the physician decided that Rosa needed specialized attending by a qualified sawbones with the necessary equipment. With IVs in both weaponries to forestall utmost daze due the profuse blood loss, Rosa was transferred once more to the Maternity and Prenatal Clinic and, it was at that place that at 4:00pm, the placenta was eventually extracted and Rosa was given over 4 litres of blood. The physician who finally removed the placenta, said it was due to ALL the actions taken by all the parties involved that saved Rosa ‘s life: from the wellness booster who encouraged Rosa to travel to the wellness station to, the adult male who practically ran all the manner to the infirmary to acquire the ambulance and the nurse who massaged Rosa ‘s belly for 2 hours. The little room where Rosa was instantly moved to was a drab assemblage boulder clay she opened her eyes and asked for her babe. Presently, Rosa and her hubby are be aftering Luzmirella ‘s first birthday party in June. They plan on ask foring all the hospital staff who helped guarantee that Luzmirella, a healthy, boisterous 11 month old can really observe her first and hopefully many more birthdays. Table 1 examines the factors related to the recovery of Rosa. Family/ family, community and authorities wellness system non merely coordinated their responses but besides leveraged resources available to them. These in bend were guided by shared vision about life being cherished and valued maternal wellness.Table 1. Success Factors related to the Recovery of RosaIndividual/ HouseholdCommunityGovernment Health SystemVision Woman ‘s life is cherished Save life when there are gestation complications Save life Valuess Proper wellness attention can salvage life during gestation complications Pregnancy complications need to be addressed Continuum of attention Practices Stay near the wellness installation when gestation was due Implement a eventuality program Health suppliers, nurse, physician all do that is needed Resources Family contributes its resources Community members contributes its labour. Health system uses all available resources The above illustration shows that shared vision, aligned values, coordinated patterns and leveraging resources among individuals/ families, communities and wellness system can cut down maternal deceases. Achieving these is the map of leading as discussed below. Case Study 4: Reducing Maternal Mortality in Sri Lanka[ 15 ] It is good known that engineerings to accomplish health-related ends are available. However, resource deficits are frequently cited as barriers to accomplishing them but the World Bank survey of success of Sri Lanka ( Pathmanathan et. Al. 2003[ 16 ]) in cut downing maternal mortality illustrates importance of wellness systems development and the function of institutional development in bettering entree and quality of available maternal wellness services. The 5th MDGs of bettering maternal wellness has a mark of â€Å" Reducing the maternal mortality ratio by three-fourthss, between 1990 and 2015 † . Based on experiences in Sri Lanka and Malaysia for more than 5 decennaries, the World Bank survey concludes that â€Å" maternal mortality can be halved in developing states every 7 to 10 old ages † . So the above MDG is accomplishable, although the overall advancement in cut downing maternal mortality since the 1890ss, as we saw in Section 2 falls short of the end. What will it take to accomplish this MDG? The Sri Lankan survey shows that maternal mortality decrease is low-cost regardless of income degree and growing rate. The route to maternal mortality decrease fundamentally includes skilled birth attending during child birth, direction of exigencies and complications of gestation and kid birth, and supervising maternal deceases. The critical schemes of wellness systems development used by Sri Lanka for cut downing maternal mortality ratio is shown in Figure 1. It comprised: constructing a foundation for effectual pregnancy attention, taking barriers to entree and bettering use of available installations. The needed institutional alterations in nucleus and complementary establishments are: human resource development and direction, aiming the hapless, constructing a functional referral system, taking barriers to entree furthering community mobilisation, beef uping answerability, and better organisational direction including execution of progressively sophisticated monitoring system. Coincident betterments in back uping establishments through improved conveyance increased seasonably entree. The enabling establishments besides played a function. The early additions in female instruction and the authorization of adult females through the electoral procedure provided an environment that sustained political and managerial committedness to bettering maternal wellness every bit good as improved wellness attention seeking behaviour. Fiscal barriers to pregnancy attention were removed by the authorities ‘s political committedness and society ‘s outlooks of wellness and instruction services to be provided free of charge. Oversight establishments are besides known to hold complemented these attempts synergistically. Civil enrollment of births and deceases was governed by statute law, and maternal deceases were viewed with sufficient concern to justify particular coverage by the Registrar General. Figure 1 shows the conventional position of wellness system development for cut downing maternal mortality. However, as shown in Table 2, these can besides be seen from a leading position of making shared vision, alining values, organizing patterns and leveraging resources among individuals/ families, communities.Figure 1. Conventional Position:Health System Development for Reducing Maternal MortalityThe three schemes are mutualist Resource allotment Establishing solid foundation for effectual pregnancy attention Increasing entree to such attention Targeting the hapless Ensure appropriate use of available services through improved quality Governments can afford to supply the critical elements of pregnancy attention free of charge to the client. Local accoucheuses Supervisory nurse mid-wives backed by referral services for complications of gestation Rural focal point Remove physical, societal and fiscal barriers and foster community mobilisation Supportive supervising Accountability through preparation Better organisational direction including execution of progressively sophisticated monitoring system ‘ Systematic reactivity to public demands and outlooksTable 2: It Can be Done: Leadership PerspectiveUndertakings Household/family Community Health system Create shared vision Female instruction Sophisticated monitoring system and particular coverage Align values Authorization of adult females Political and managerial committedness Systematic reactivity to public demands and outlooks Coordinate patterns Remove physical, societal and fiscal barriers Mobilize community Supervisory nurse-midwives backed by a referral system for complications of gestation Leverage resources Improved conveyance Free of charge servicesLeaderships Know It Can Be Done – Leaderships ‘ Positions To Address HIV/AIDSBelow we discuss three states[ 17 ]which had achieved noteworthy success in battling HIV/AIDS in early phases of AIDS epidemic – Uganda, Senegal and Thailand – which have been documented by UNAIDS as best pattern instance surveies.UgandaUganda is one of the universe ‘s poorer states and one of the most badly affected by the HIV/AIDS epidemic. In 1998, it had 21 million people, with less than 14 % life in metropoliss. The gross national merchandise per capita was tantamount to about US $ 240. Entire HIV prevalence among grownups was over 8 % . Fortunately, Uganda is besides one of the African states where the HIV epidemic was recognized comparatively early and so prevention attempts were started on a national degree.[ 18 ] In 1986, the President publically acknowledged the state ‘s HIV/AIDS job and made a committedness to mobilising attempts against it. A national budget for the AIDS plan was established early in the epidemic. The state adopted a multi-sectoral attack. The Uganda AIDS Commission was set up in the Office of the President, and HIV/AIDS control plan were established in several authorities ministries, including the Ministry of Health. Different degrees of society were involved such as political, community and spiritual leaders. The Islamic Medical Association of Uganda supported community instruction on HIV/AIDS throughout the state, including the distribution of rubbers.[ 19 ]Radio messages on HIV/AIDS were broadcast widely. Condom societal selling services, backed by USAID, were implemented countrywide. HIV voluntary guidance and testing was made available extensively and outside the formal health-care service. Uganda ‘s success in HIV bar can be seen from the followers: Percentage of grownups infected declined from a extremum of approximately 14 % to approximately 6 % in 2003. Steep addition in rubber usage – the proportion of work forces who said that they had of all time used a rubber rose from 15 % to 55 % . Among adult females, the sum rose from 6 % to 39 % . Behavior alteration – Percentage sexually experienced work forces at age 18 fell from about 90 % in 1989 to 50 % in 1995.SenegalMuch has been written about the demand to step in early to halt the spread of HIV before it spreads to the general population. Senegal ‘s HIV bar plan has been extended and contains the elements of an effectual plan. There is good grounds that Senegal has maintained one of the lowest rates of infection in sub-Saharan Africa by altering the behaviour of many of its citizens.[ 20 ] Like Uganda, Senegal is non a rich state. In 1998, it had 9 million people, with 44 % life in towns. Per capita income was below US $ 600 a twelvemonth. Entire HIV prevalence among grownups was estimated at approximately 1.8 % . Senegal has long emphasized bar and primary wellness attention. Generative wellness and kid wellness are well-established precedences. In add-on, registered sex workers are required to hold regular wellness cheques, and are treated for any curable sexually transmitted infections ( STIs ) that are found. What was the response in Senegal? As in Uganda, politicians in Senegal were speedy to travel against the epidemic once the first instances appeared in the 2nd half of the 1980s. Since 93 % of Senegalese are Muslims, the authorities made attempts to affect spiritual leaders. HIV/AIDS became a regular subject in Friday discourses in mosques, and senior spiritual figures talked about it on telecasting and wireless. Many other degrees of Senegalese society joined in. By 1995, 200 NGOs were active in the response, as were adult females ‘s groups with about half a million members. HIV bar was included when sex instruction was introduced in schools. Parallel attempts reached out to immature people who are non in school. HIV voluntary and confidential guidance and proving were made available. Plans were instantly put in topographic point to back up sex workers to carry their clients to utilize rubber. Sexually Transmitted Infections ( STIs ) moved up the list of wellness precedences. Senegal was one of the first states in Africa to set up a national STI control plan that integrated STI attention into regular primary wellness services. Senegal ‘s success in HIV bar can be seen from the followers: HIV prevalence among pregnant adult females was merely over 1.4 % at the terminal of 1996, with no important tendency over clip. Condom distribution rose from 500,000 pieces in 1988 to 7 million pieces in 1997. Median age at first sex for adult females in 1997 for 25-29 old ages age group was 17.7 old ages but increased to 18.7 old ages for 20-24 old ages age group. Clearly, much in the societal construction and wellness services of Senegal before AIDS favored a successful response. In add-on, strong political committedness and the execution of effectual bar activities helped maintain Senegal ‘s rates of HIV infection among the lowest in sub-Saharan Africa.SiamFew states show the nexus between behaviour and HIV infection every bit clearly as Thailand.[ 21 ]Overall, behavioural alterations have reduced the figure of new HIV infections each twelvemonth from about 143,000 in 1991 to 29,000 in 2000. Thailand has a little over 60 million people, approximately 20 % of whom live in metropoliss. The gross national merchandise per capita was tantamount to about US $ 2700 in 1998. HIV prevalence among grownups was estimated at approximately 1.9 % , with higher prevalence in certain geographical countries and among certain groups. Thailand ‘s HIV prevalence is lower than that of Uganda, but it means a similar figure of people populating with HIV/AIDS. The effectual countrywide bar plan, which began in 1991, included several elements: The Prime Minister chaired the National AIDS Program. The Office of the Prime Minister took an active function in policy treatment, led the national public instruction attempt utilizing government-run mass media ( that is, public, non private ) , and took portion in monitoring. The Parliament established a sub-committee on AIDS. The National Economic and Social Development Board worked closely with the Ministry of Public Health to incorporate the National AIDS Plan into the five-year National Development Plan. The authorities AIDS budget increased drastically during the undermentioned old ages. Each cardinal ministry had its ain AIDS program and budget every bit good as a individual as the AIDS focal point. All provincial governors led the AIDS plan in their several states through the provincial development planning system. The concern community, people populating with HIV/AIDS, spiritual leaders and other community leaders became really involved in lending to policy duologue, resource mobilisation and the local execution of activities. In Thailand, 1991 was the turning point on human rights protection for PLHIV. HIV was removed from the list of diseases that required presentment to the wellness authorization. The prohibition on entry to Thailand of people with HIV/AIDS was lifted. A set of national policy guidelines to protect the rights of PLHIV was issued.[ 22 ] The most dramatic consequence of the national plan, famously known as 100 % rubber plan, can be seen from the followers: Entire figure of people populating with HIV/AIDS decreased from about 750,000 in 1995 to 650,000 in 2000. Work forces aged 15-49 sing sex workers dropped from 19 % in 1990 to 9 % in 1993. Reported figure of STIs in male fell from about 200,000 in 1989 to less than 20,000 in 1994. Consistent rubber usage among sex workers increased from over 50 % in 1990 to about 90 % in 1996.It Can Be Done: Conventional PositionTo show that success can be achieved even in resource-poor scenes, the experiences of these three states with differing civilizations and different degrees of the epidemic are discussed here. Uganda was difficult hit throughout the 1980s, and has had about two million cumulative AIDS-related deceases since so. Senegal, on the other manus, had non been earnestly affected by the epidemic. In Thailand, the epidemic became outstanding merely at the terminal of the 1980s but spread quickly once it took clasp. These are three different state of affairss, but behavioural alteration and some containment of the epidemic were achieved in these three developing states even with resource restraints. What are some indispensable characteristics of effectual plans which are shared by the three states? In each one, national AIDS plans portion a bundle of common characteristics that UNAIDS respects as â€Å" best pattern † , viz. : strong political committedness at the highest degree to covering with the epidemic ( this ensures policies and funding to turn to the epidemic ) ; multi-sectoral attacks to bar and attention and, at authorities degree, engagement by multiple ministries ; multilevel responses ( at national, provincial, territory and community degrees ) ; effectual monitoring of the epidemic and hazard behaviours, and airing of the findings both to better policies and plans and to prolong consciousness ; a combination of attempts aimed at the general population and focused on groups at high hazard, at the same clip ; execution on a big graduated table ; and integrated bar and attention. These actions proved to be effectual because leading was involved. The influence of leaders at different degrees of society in each state – the President/Prime Minister, the ministry functionaries, spiritual and community leaders, and so on – was seen in the bringing of policy waies and plan intercessions harmonizing to the desired or articulated ends and aims. The above actions can be interpreted from the leading perspectives as shown in Figure 2.Figure 2. It Can Be Done: Leadership PerspectiveCreate shared visionUganda: Public recognition, political committedness. Senegal: Political committedness, engagement of spiritual groups. Siam: Engagement of Prime Minister/ Parliamentarians and Provincial Governors.Align Valuess:Uganda: Public recognition, political committedness. Senegal: Political committedness, engagement of spiritual and many other groups including NGOs. Siam: Removing stigma and favoritismCoordinate Practices:Uganda: Multi-sectoral attack, IEC, rubber – societal selling and free distribution, Voluntary guidance and proving centre ( VCT ) . Senegal: Schools, VCT, rubber for sex workers, national STI plan. Siam: Engagement of provincial authorities and concerns.Leverage resources:Uganda: Multi-sectoral attack, political committedness. Senegal: National STI plans. Siam: National and provincial authorities budget, concern Therefore, the success of policies and plans is reflected through leading actions of making a shared vision, alining values, organizing patterns and leveraging resources among the individuals/ families, communities and wellness system, as shown in figure 3 belowFigure 3. The Leadership position for superior consequencesAs the context alterations, the leaders need to continually work on these actions to guarantee sustained advancement. The above mentioned early successes in HIV plans were non needfully sustained in go oning decrease in grownup prevalence of HIV infections. The HIV prevalence in Uganda had stabilized at between 6.5 % and 7 % since 2001. The grownup HIV prevalence remained low in Senegal at 2 % or under. On the other manus in Thailand, the rate of new HIV infections decreased by more than 25 % between 2001 and 2009. Current grownup HIV prevalence is estimated to be near to 1 % , a important diminution from a peak rate of about 2 % in 1995.

“A Modest Proposal” by Jonathan Swift Essay

The essay, â€Å"A Modest Proposal† by Jonathan Swift is a satirical piece that discussed, in great detail, the issues surrounding 18th century society as it pushed forward development as society progressed, both technologically and socially. The essay contained a ‘modest,’ albeit radical, proposal from Swift, wherein he tried to provide a rational solution to the problem of increasing population, scarcity, and poverty in his society under the British rule. Among Swift’s ‘modest proposals’ were the imposition of polygamy among humans, wherein â€Å"one Male [sic] will be sufficient to serve four Females,† and the practice of bearing children as Food, which he identified to be â€Å"very proper for Landlords. † These propositions provided a glimpse into the social problems Swift’s society experienced during his time, wherein poor governance, in order to be alleviated, was resolved through what Swift considered to be deviant and inhumane practices. Proposing these deviant and inhumane practices was a demonstration of the increased demoralization among the citizens of Swift’s society, a state which the author deemed to be too outrageous to be true but is actually occurring. Hence, in order to address these outrageous yet unconfronted social problems and issues, Swift’s essay generated the attention it deserved and warranted, therefore making the readers and the essay’s target audience aware of the social state at which their country found itself in. Swift’s essay, in effect, drove home the fact that in the midst of social progress and development, moral demoralization occurred as a consequence, defeating the purpose of development and progress in the society. A Modest Proposal by Jonathan Swift Essay How does Swift attempt to make his readers aware of the problems in Ireland with his pamphlet? To what extent do you think he succeeds? Satire; a mode of writing that exposes the failings of individuals, institutions, or societies to ridicule and scorn. The modest proposal was considered one of the finest pieces of satire in world literature and was published as a pamphlet in 1729 in Ireland aimed at mainly the middle/ upper class of Ireland. The reasons for Swift’s outlandish and shocking pamphlet were to argue that the problem of poverty in Ireland can be best remedied by selling the babies of the less fortunate as food for the wealthy. He put forward his ideas in a pamphlet as this was a common method to publish an argument or in the public treatise arena. There was an issue of too many Protestants becoming quarrelsome over the Irish religious issues and something had to be done to resolve the complaints. This is where Swift’s proposal came into action as it addressed the issue and played on people’s prejudices and stereotypes of the Catholics and the Irish being inhumane savages. The proposal can be perceived as barbaric, cannibalistic and outrageous whereas some will see the logic behind it and how it will actually work. In the whole pamphlet he uses irony constantly to show satire and to horrify the public but sometimes you cannot always see the serious behind the writing. Swift sets up the proposal by giving the reader an insight into what someone might see as they walk through a town in Ireland in 1729. He describes the town (Dublin) as ‘great’ in the first paragraph but then carries on by saying that the streets are ‘crowded with beggars of the female sex, followed by three, four or six children’. He is putting the country down by writing about the streets swarmed with beggars. This tells the reader that he doesn’t like where the country is going as in poverty and homeless people. He is very blasi when mentioning the beggar’s children as if they don’t care about them and can’t even keep track of their offspring. He is describing a place where there is a problem and it needs to be fixed. When mentioning the women with several hungry and poor children, he wants the reader to feel sorry for them. If he can engage the reader with poignant images then they will be keen to agree with the proposal. When talking about the amount of children the women are having he doesn’t want to make people feel sympathetic or even think that they are stupid for having so many children and not being able to raise them. He is playing on stereotypes of anti-catholic Protestants because Catholics do not believe in contraception so they will conceive more children than Protestants regardless if they can or cannot support them. Swift is highlighting a problem which he thinks can be resolved. He starts to build up to the proposal by giving hints along the way like in paragraph 3 when he says ‘and shall take in the whole number at a certain age, who are born of parents in effect as little able to support them’. This sentence must make the reader puzzled as to what is going to follow about poor and helpless children who cannot be raised by their parents. Paragraph 4 is where Swift reveals the basic idea of the proposal by talking about how much it is to raise a baby until the age of one year for a poor begging family. He says that it would cost no less than 2 shillings as the baby would feed on its mother’s breast milk. When it does reach that age then the baby can be sold to feed and clothe the ‘many thousand’ Irish rather than the child becoming a burden to its parents as they will not be able to feed them much longer. I think that Swift writes this with a dispassionate tone even though the topic he is proposing is a sensitive area to the people who are reading it. He could have used some emotion rather than becoming so reserved. In paragraph 5 he starts stating the advantages of the scheme like preventing voluntary abortions and ‘that horrid practice of women murdering their bastard children’. For some, this will emphasise the savage animalistic nature of the Irish. This is where Swift becomes aggressive and tries to persuade the reader that his proposal can solve these unfortunate mishaps just because the families these children are born into cannot support them. In paragraph 6, Swift uses statistics to rationalise his argument. In this section he writes very bluntly without any emotion at all. He starts calculating the amount of women who will be used as ‘breeders’ and those who will be able to support their children. He then calculates the amount of breeders in Ireland and minuses the amount of miscarriages. It’s good that he does use statistics because otherwise the reader will not be able to imagine how you can put this plan into action to solve the problem of too many poor Catholics in Ireland. By using statistics he could win the readers over because they are very logical and straightforward ways of thinking. He weighs out the factors that could affect the ‘breeders’. He uses the term ‘breeders’ as substitute names for the wives who will be producing the children. This is harsh and inhumane as you would normally associate ‘breeders’ as animals or cattle. If Swift didn’t use statistics then the readers would not be convinced as to how such a plan would ‘work’. In ‘A modest proposal’ Swift uses a lot of irony in his writing. Some examples of this is when Swift says that 12 year old boys and girls could be sold as an alternative to deer however the reason he changed his mind was because they wouldn’t be worth much money for their meat. This is because they will have to be fed alot more than a one year old baby as they are growing and need to have some fat and meat on them to be used as food. They would be expensive to breed, clothe and feed. He never gives the full proposal in the first paragraphs which builds suspense as you want to know more and ask questions about why he is doing what he is and when will this happen. Swift reveals his proposal in paragraph 9 and 10 by mentioning ‘a very knowing American of my acquaintance in London’ which implies that he is blaming the theory on someone before he even starts. He says that this man told him that a ‘young healthy child well nursed, is, at a year old, a most delicious nourishing and wholesome food’. This line would have most probably shocked all readers because they would never think of eating babies however Swift would see it as comical because it is a ridiculous idea in the first place. He then adds to the horrific idea of eating children by listing some of the ways to cook them! This is where Swift is being satirical and humorous because he would never cook a child ‘in a fricasie, or a ragout’. It was just to shock the audience. In paragraph 10 he tells you how he would go about ‘reserving’ women for breeding purposes only and how the males will be made to breed and not be allowed to create a bond with the women. It would be like a production line which would be similar to ‘sheep, black cattle, or swine’. He refers to them as ‘savages’ which is very callous and unsympathetic. Swift then talks about how many people one baby will feed and how many it will entertain. He says that a child will make two dishes for friends and for a family meal they can use the fore hind quarter will make a reasonable dish. He talks about the baby as if it is any piece of meat. He wants the audience to feel that he is very blasi about the situation and that he doesn’t care that he is dehumanising the Irish in such a horrific way. I think that the way he is so unloving about the women being used as baby machines is terrible but the only reason he is removing the love is to show the lack of humanity given to the Irish. The objective is to lessen the amounts of ‘papists’ which is an abusive and racist term given which plays on peoples prejudices of the Irish. He takes anti-catholic/Irish sentiment to its logical conclusion.

Applied Business †Strand B Theory Essay

Functional Areas within the Business I am going to describe the work carried out by at least three functional areas of Asda, I will explain how these areas work together to support the business activity and I will evaluate how effectively these functional areas work together to achieve the aims and objectives of the business. The areas I am going to investigate are finance, IT and marketing and sales. There are 7 main functional areas within businesses customer services, administration and IT support, marketing and sales, human resources, research and development, finance and operations. However not all businesses use these areas. Sole traders might do every function by themselves and some businesses may use only a few functional areas or make sure that employees are able to work in each functional area In large businesses people work together in these separate functional areas. The areas concentrate on and carry out certain functions. All functional areas link together to achieve aims and objectives. Good communication and co-operation is needed. Functional areas can be organised by charts such as the one below. Fig. 1 Customer service Customer service is concerned with customer relationships. Their activity is to â€Å"identify and satisfy customer needs†. They provide information, credit facilities, after sales service, deliver goods and give advice. Examples of this include, if a person has a problem with a new product such as a washing machine, then they will phone up customer services and someone will talk them through what they have done so that they can try to correct the mistake such as not switching the washing machine on. Good customer services mean happy customers. An example of good customer services is a shop e.g. furniture. If a person bought a piece of furniture then they could get customer services in the form of the retailer suggesting other products that could be better suited to the job which the consumers want the product for. The retailer could also offer for the furniture to be delivered or installed where the customer wants it. Bad customer services annoy people and make them not want to use the company again. An example of bad customer services is if you order a phone and it doesn’t turn up on time. You then ring customer services and have to spend about 2 hours of your time and your phone bill on something that should be a simple process. Customer services is very important as if a company was only focused on selling goods or services, then people would not feel comfortable or happy with the business and so would not want to use it, the business might then loose customers. The times 100 website tells us â€Å"High quality customer service helps to create customer loyalty†. The website also tells us that customers are not only interested in buying a product, they are also interested in the services that they receive when they enter the shop such as a nice welcome and good refund polices for faulty products. Customer service also gives advice on what a customer could do if they had a problem. Companies such as Portakabin have mottos that focus purely on customer service. Portakabin’s motto is ‘Quality – this time, next time, every time’ they apply this to both products and customer services. Businesses know that if a customer gets a good service that seems to be less of a ‘chore’ than usual then they will be more likely to return and use the business again. http://en.wikipedia.org/wiki/Customer_service tells us â€Å"Customer service is the provision of service to customers before, during and after a purchase.† The GCSE Applied Business FOR OCR book tells us that â€Å"customer service is all about providing this positive experience†. Customer services are expected to provide information, give advice, provide credit facilities, deliver goods and provide an after sales service. As information required can vary from customer to customer, it is unlikely that a customer service assistant will know the answer to every question or query that a customer could ask. However, this is not drastically important, whats more important is that the query is dealt with well, this means that there is a â€Å"friendly smile† and â€Å"a promise to find out quickly† as the GCSE Applied Business FOR OCR book tells us.advice is also important as the advice is personal to the customer, wheras information is personal to the product. Credit means that items are received by the customer immediately but they pay for it over a set time, maybe several months or years. The GCSE Applied Business FOR OCR book tells us â€Å"customers often require credit when they buy an expensive item such as a car†. http://www.bized.co.uk/cgi-bin/level2/typein.pl?module=busactivityfunctional12 Administration and IT support Administration and IT support are concerned with clerical work, such as mail and record keeping, health and safety, security, cleaning and maintenance and provide support for software applications, electronic communications and electronic transactions. For example, if a person within the business accidentally downloads a virus, then admin and ICT will need to know and they will then be able to sort out the problem. If something like this goes unchecked for too long then there is a chance that the virus could spread and then the whole network could fail. This could mean major problems for the business. IT is used in businesses in many ways. Such as: * To Store information about products on databases * To make calculations such as working out the profit using spreadsheets. * To provide advertising using computer graphics packages. * To process information and other document’s using word processing programs * To communicate internally by fax, e-mail and other methods using ICT * To create presentations * To create websites to promote the business and provide information about the business. It is very useful within businesses as it saves time. For example when trying to find a document, if it was on paper and not a computer then a person may need to spend a lot of time searching through piles of paper just to find one document. Marketing and sales Marketing and sales are concerned with customer needs. They do market research, promotion and sales. So they have to research into what customers want such as if a customer wants a futuristic computer screen and power pack then marketing and sales would have to see whether such a computer had been created yet, and if not then talk to someone about creating one. They are also responsible for promoting new products and making people want to buy them. They have to differentiate the product to make it more attractive to customers, they have to skim, maximise, premium price, penetrate, capture & distribute and they have to analyse the product lifecycles. Marketing and sales use the SWOT analysis to analyse the existing position. This presents the: Strengths Weaknesses Market Opportunities External Threats The market can be segmented so that businesses can concentrate on one segment only. There is a big difference between marketing and sales as marketing is where you are trying to get the best products for your customers whereas sales is where you are trying to convince your customer that you already have the best products and where you are selling these products. Marketing the segment can help the marketing department understand its market better. Sales people have to convince their customers that the product that they are selling is the best around. The marketing department of, for example Cadbury’s, may carry out research to find out what flavour chocolate is most desired among their customers. They will ask customers which products they would like to be improved and which products they would like to see developed. E.g. Cadbury’s shortcake biscuit chocolate could be improved to make them crunchier and a new product with orange chocolate in it could be developed. Market research can be carried out by using primary or secondary research methods, or both. Primary research is where data and information is collected first hand. This ensures that the information is original and up-to-date. However, this can be time consuming and costly. Secondary research is where data and information that already exists is used. This data is usually free, and easily available. When a business has market research, they will decide the â€Å"marketing mix† for the product or service. The marketing mix, consists of product, price, promotion and place. Also known as the 4Ps. Businesses must decide what the product or service should be, including whether it needs to be packaged, what the customer wants and whether an after sales package is required. They must decide how much the product should cost. Where the product or service is promoted is also important, as-well as how it is promoted. Where the product is sold is also an issue, the product must be in a suitable location which is also easy to get transportation to. The use of the 4Ps can increase sales, if used well and correctly. It is likely that all marketing mixes will be slightly different and many factors can influence this. The product and customers are just two of these factors. Sales staff may be employed by businesses which will not only rely on promotion and advertising, to sell the product or service. Sales staff are employed to make contact with potential customers and try to sell products. Human resources Human resources are concerned with health and safety, recruitment, retention, dismissal, working conditions, training, development and promotion, employee organisation and union. This includes legal rights and responsibilities of employer and employees. So they have to hire and fire staff, make sure that staffs are happy and retained and make sure that their working conditions are satisfactory. They are in charge of training new staff and developing their skills and promoting able staff and responsible for managing all of the people who work within the business. If legal action is taken in the name of an employee, then human resources are also responsible for that along with organising employee unions so that workers can have their say. The human resources department can also be called personnel. Human resources are in charge or recruitment and have to ensure that vacancies are filled to the best o their ability, the best and most able workers are employed this means that human resources has recruitment procedures for trained staff to follow in order to recruit the most appropriate workers. Human resources are also in charge of retention which means that they are in charge of keeping staff, if they do not retain good staff then they will have to hire and train another person, this takes time and money and so it is very important that human resources keeps employees happy. Human resources are also in charge of dismissal; this means that they are in charge of monitoring workers and dismissing the ones, which are not working efficiently. Businesses usually provide an induction programme fair terms and conditions of employment, good working conditions and appraisal interviews in which employees can talk â€Å"to their managers about their performance and future prospects†. Human resources also need to ensure that physical working conditions are to a standard, which workers accept. If there is a problem with their environment and the workers are not happy, then it is likely that they will not be working to the best of their ability. Working conditions also relate to job content, which means what the job includes, promotion prospects, training opportunities and welfare policies, which include loans and medical checks. Working conditions must be maintained otherwise workers will become unhappy, which could cost the company a lot of money, especially if lots of workers decide to leave the business. Human resources also need to ensure that workers are trained suitably for their jobs. The human resources department may have a training officer or a training section. Human resources will have to keep staff training records, monitor the training budget and as the GCSE Applied Business FOR OCR book tells us, they will be responsible for â€Å"overseeing the procedures for applying for training†. Some workers may wish to develop their skills, this is usually called ‘staff development’ as opposed to ‘staff training’ because the staff are not learning new skills but developing their present skills. Companies may pay for activities that assist staff development and these may be run in the workplace. Staff may be keen to improve their abilities and skills because this may lead to a promotion and better job prospects. Human resources will also oversee promotion prospects, and will decide whether or not a worker is good enough or a promotion. Human resources will also be associated with trade unions and employee organisations. The GCSE Applied Business FOR OCR book tells us that senior members of human resources may have to â€Å"negotiate with trade unions on behalf of management.† Human resources often have to supply information on health and safety issues, and ensure that the Health and Safety at Work Act is being followed and used correctly. Research and development Research and development are concerned with developing new goods and services and updating old ones. If a person comes up with a new and good idea then research and development are in charge of making sure that that idea is looked into. If scientific or technological developments occur then there may be new products developed. A change in ‘customer buying behaviour’ can also cause this to happen. So if marketing and sales come to them with a customers query about futuristic computers then they become in charge of that. Research and development have to work with designers to design and produce good quality and good value for money products to entice customers. Research and development use many different methods of research to find out what customers or potential customers want. They may do surveys, questionnaires, and Internet research and could obtain either primary or secondary research. A lot of the time it will be of more use to the company to obtain primary research as then the company will know how up to date the research is. The company will also know, with more certainty, that the research is reliable. Finance Finance are concerned with money and future plans, preparing accounts, such as invoices, management accounts, financial accounts for shareholders and inland revenue. They are also concerned with preparing wages and salaries, obtaining capital and resources, such as money for expansion and to pay for resources such as equipment and materials. Finance is sometimes considered as the most important functional area within a business. Finance is needed at all points in a businesses life as when they are starting up they will need to buy assets. When they are â€Å"up and running† they will need finance to determine that they are breaking even, this is to say that they must ensure that the money coming in (the input) is matching the money going out (the output). It is important that businesses break even otherwise they will make a loss and can even go into debt. Finance is also important for growing businesses, as they will need to buy more assets and either break-even or make a prof it. This will cause them to expand and grow. Operations Operations are concerned with the main business activities. They obtain and convert resources of the business into goods or services. They make decisions such as what to do with land, buildings, material, and jobs for workers and buying new equipment. In a company such as Argos operations would include processing a persons order; however in a company such as Gillette, operations might include making a batch of razors. The use of IT The use of IT relates to all functional areas because of: * Electronic communications e.g. Email * Data Sharing e.g. Databases * Security systems e.g. virus protections * External communications e.g. Internet * Online support for customers e.g. Order tracking * Electronic Transactions e.g. EFT Functional variations No two businesses are the same. Functions will vary because of the: * Size and scale of the business * Activities of the business * Types of customers * Needs of customers * Preferences of owners

A business plan in transportation industry Essay

This demonstrates of a business plan in cargo and parcel transportation. This type of the business requires a lot of capital to venture into it. Firstly, transportation machinery such as motor vehicles, motorcycles, trains, aeroplanes and other equipment for transport are expensive to acquire. The business is client based. By client based, it means that, the business depends entirely on clients as customers for its survival. It is a great challenge to get clients for a new business. People would prefer to transport through people whom they have worked before with, and created a confidence on them that they are trusted people. The goal of the business is to ensure efficient, effective and customer satisfaction in transportation of client’s goods. Beginning a new business is faced by several challenges. It would require a rather market research before kicking off the business. Marketing research would mean employing professional in marketing to help the business venture strategi cally in the market. Employing professional in marketing to conduct a research is expensive for a business especially in its onset, hence, a great challenge to the start of the business (Barnhart, 119). Transportation of parcels and cargos is a business that cannot fail to take place at whatever cost it might mean. People will always keep on exchanging parcels, individuals and firms will always transact in cargos. The business of goods transportation will always be there as long as the world and people exist. The biggest challenge to this new business is how to get clients and source of the capital to start the business. In obtaining customers for this business, a rather marketing will be entailed. Such marketing may be contacted through advertising in television channels, personal approaches to different firms and holding business talks, billboard advertisement in city centres and all other related such marketing techniques. Not every other business would survive without suppliers. A business needs suppliers for its stock, equipment or machinery. Most, a company based on transportation and logistics would need a group of suppliers for it to survive. For an easy venture in the marke t, a business may opt to collaborate with another established business, to win a large market within a short time. In addition, collaborating with another business that latter business act, as complement to what it offers would mean strategic kick off a business. The business under discussion focuses on merging with one of the airlines company in the city to market itself. In the market there are several business offering the same services. These are actually the real to competitors to the business (Abrams, 18). There will always be competitors to a business; competitors may either be direct or indirect competitors. Direct competitors are those that offer same services and goods to those that another business is offering. On the other hand, indirect competitors are the ones that offer substitute products to those that another business is offering. The company will be well structure to counter with the competitors offering the same services in the market. Amongst the measures at hand to deal with competition are, relatively lower charges. This would help to attract more clients to the company. Increased clients means increased customers hence, increased output of this business. Relatively lower charges, is another strategy that will help to reduce the payback period or time of our business project. It is very essential for a business to have an environment that is conducive for its success. By engagement into corporate social responsibilities, the business will not ensure a health social environment for itself, but also act as way of promoting itself. Through involvement in corporate social responsibilities, the business creates a good shape to the people. It is also a way of publicizing a business. Both political and social environment ought to be maintained by the company. Our company will have at hand all proper and valid documentation for its legality. By having a business vision and mission, it will create a source of inspiration and centre of focus both to the employees and the shareholders to the company. The strategy to ensuring the business is a success is clear enough. Due to wise selection of the business to collaborate with, it will be easy for the business to start at high gear. Firstly, there is a ready market for to transport, this is because we are collaborating with an airline firm. Our company will execute all the transactions involving transport by the particular airline. We also need to have strategic location of our offices. All offices to the company are found within the city centre. This means that they are highly accessible to the customers. Simple and clear terms of the contract with the client will also quicken the conduct of the transactions of the company. These just but some of the strategies put in place to ensure that the company will be successful in its endeavours. Good and clear communication is another major element for a success of every business. Communication within the company shall be made as simple and clear as much as possible. Delegation of duties f rom directors to the casual worker will create a good leadership within the organization. Through delegation, a strong teamwork and network of employees will be maintained in the organization. This will ensure that the organization maintains good and clear communication skills. Good communication improves employees productivity, hence an increase in the general output of the company. It would be a great challenge of to get capital to start the business. The company has therefore to portray a good strategy for it to attract people to be shareholders or financiers. A good business plan can also be used to attract a capital borrowing in some government agencies that lend out finances to motivate entrepreneurship. The business strategy is clear and comprehensive enough to stand a chance to win capital borrowing from any investment bank or government policy. This is a strategy of selling the company’s idea to the potential investors (Karin, 313). In conclusion, people share so much in common, yet are so magnificently different. They think differently; they have different and sometimes competing values, motivations and objectives. It’s therefore very important to study the nature of the individuals so as to live peacefully with them to avoid confrontations with them. This same case applies to all business ventures. A business ought to conduct a viable market research before kicking off. Good market research would help a business recognise its strength and weaknesses. It will increase on strengths and try to minimise on the weakness, through this, a strong business idea would be realize that could see any business venture a success. References Abrams, Rhonda M. The Successful Business Plan: Secrets & Strategies. Palto Alto, Calif: Planning Shop,  2003. Print. Barnhart, Cynthia, and Gilbert Laporte. Transportation. Amsterdam: North Holland,  2007. Print. Jo?eveer, Karin. Sources of Capital Structure: Evidence from Transition Countries. Tallinn: Eesti Pank,  2006. Print. Source document